What did dé see and hear at Intersolar 2026?

From June 23 to 25, 2026, dé exhibited at Intersolar Europe 2026 in Munich, in Hall C4, Booth C4.560C. Around us were solar panels, battery storage systems, energy management platforms, DC chargers, and charging infrastructure for commercial sites.

But for dé, the show was not only about bigger systems or more powerful hardware. It was about a much more practical question:

How can EV charging become easier for more people in real life?

Many brands at the show presented large charging systems. Many companies still think about EV chargers mainly through B2B channels: installers, project partners, fleets, and commercial locations.

That matters. Charging infrastructure needs professional planning and qualified partners. But dé also comes from a different angle. As a DTC brand, we speak directly with the people who will later hold the product, keep it in the trunk, mount it near a parking space, or use it at home. That is why Intersolar was more than a trade show for us. It was an honest look at what users actually need.

What does Intersolar show about the EV charging market?

Walking through Intersolar 2026 in Munich, one thing became clear quickly: the industry is thinking big. Solar, battery storage, energy management, and EV charging are moving closer together. The car is no longer seen only as a vehicle. It is becoming part of a larger energy system.

That direction is important. It shows that e-mobility is becoming more mature.

At the same time, conversations at the booth showed something else. For many drivers, the charging question starts much smaller. They do not always ask about maximum charging power first. They ask:

• Is it easy to use?
• Does it fit my parking situation?
• Do I need installation?
• What if I rent my home?
• What helps when I travel?
• Do I really need every smart feature if I simply want reliable charging?

This is where dé noticed an important difference. Many EV charging products are sold through installers or other B2B channels. The end user often sees the product only after it has already become part of a project. As a DTC brand, dé sees the other side much more directly. We hear not only which specifications matter, but also where people hesitate, what they do not understand, and which features they actually use day to day.

One of our strongest observations from Intersolar was this: the future of charging is not only about bigger systems. It is also about making complex technology easier for normal users to understand.

How do dé products help solve real charging problems?

At dé, we do not want to pretend that one charger solves every situation. That would not be honest.

A portable EV charger does not replace a permanently installed wallbox. An AC wallbox does not replace a DC fast charger. A 30/40kW DC wallbox does not replace a large charging park. But each product can make sense when it fits the right everyday situation.

For some users, a portable EV charger is the first step. It stays in the car. It helps on trips, at a holiday home, at a temporary parking space, or anywhere a suitable socket is available. It is slower, but flexible. And that flexibility can matter a lot in real life.

For other users, an AC wallbox is the better answer. If someone has a fixed parking space and charges regularly at home, they need stability, planning, and professional installation. This is not about improvising. It is about building a reliable everyday charging setup.

For smaller commercial or semi-public locations, a compact 30/40kW DC wallbox can be a practical starting point. Not as a replacement for large fast-charging parks, but for hotels, offices, workshops, small fleets, or parking areas where DC charging makes sense, while space and budget still need to stay realistic.

But Intersolar also reminded us of something else: not every user wants more features first.

Some visitors liked the clean, modern look of our products. A charger used at home, in a garage, or in daily life should not feel like a complicated industrial device. It should look robust, but not intimidating.

And then there were the conversations that mattered most. One user told us she does not use the app, has never adjusted the charging current, and does not really want to deal with those settings. For her, the most important thing is simple: plug in, charge, done.

That is an important reminder. In marketing, we often talk about app control, adjustable current, RFID, and other advanced functions. These features matter. They are useful for tech-savvy users, multi-car households, small businesses, and anyone who wants more control.

But they should never become a barrier.

The right balance is simple use first, smart features as an option. People who just want to charge should be able to charge. People who want more control should have more possibilities. A good product needs to respect both groups.

What did we learn from the show and customer visits?

The most valuable part of the trip was not only product presentation. It was the conversations with people who already use our products, are comparing options, or are just discovering dé for the first time.

At the booth, some visitors reacted very openly. One software engineer was genuinely excited about the product design, the overall impression, and even the small giveaways at the booth. For him, the balance between price and quality felt right. Reactions like this matter because they show that good technology does not have to feel distant. It can feel enjoyable.

Another user was so interested and satisfied that it led to a short user video. For a DTC brand, that kind of content is especially meaningful. It does not feel like traditional advertising. It shows how real users see, touch, and explain a product.

Customer visits in Germany also showed how different everyday charging situations can be.

One customer from the technology industry found dé through Google, watched many videos and comparisons, and only then decided to buy. For him, trust was the key. Not one single sales message, but the combined effect of research, other users' experiences, product presentation, and value for money.

Another customer was looking very specifically for an 11kW charging solution with a 25-meter cable. That may sound like a small detail, but in daily life it can be decisive. If the car is not parked right next to the power connection, cable length suddenly determines whether the solution works at all. This customer also made one point very clearly: products should stay simple. Not every extra feature automatically adds value. And not every customer wants to pay for functions they never use.

Another conversation stood out because the user had been working with home energy technology for many years and had a roof full of solar panels. In summer, there is more solar power than he can directly use. In winter, the situation is different. For him, storage and additional technology can be interesting, but only when price and benefit make sense together. That calm, practical thinking is typical of many private users.

Another customer lives in a rural area, rents his home, has two cars, and does not have an ideal garage situation. One car stays inside, the other outside. For him, a mobile 11kW charger with a long cable is not a nice-to-have. It is a practical answer to a real space problem.

And then there was a user in a rented house whose landlord supported the installation. She was not interested in app features and hardly used advanced settings. What mattered to her was trust, easy operation, and the feeling that the product simply works in everyday life. The conversation also showed that well-made products from China are being perceived differently today. Quality, design, and price can build trust together.

These conversations were more valuable to dé than any abstract customer profile.

They show that users are not all the same. Some want app control, technical details, and more settings. Others want as little complexity as possible. Some need a very specific cable length. Others notice design first. Some compare for a long time through Google and videos. Others trust recommendations from landlords, friends, or online experiences.

For a DTC brand, that is the point: we do not only need to explain what a product can do. We need to understand how differently people charge.

What does dé take away from the Germany trip?

Intersolar Europe 2026 showed how quickly the EV charging market is developing. Charging infrastructure is becoming more powerful. Energy systems are becoming more connected. DC charging is becoming more visible. More and more providers are thinking in terms of larger projects, sites, and B2B structures.

But dé takes a second lesson from Munich.

EV charging will only truly become part of everyday life if it becomes not only bigger and smarter, but also easier to understand.

That does not mean giving up smart functions. App control, RFID, adjustable current, load management, and OCPP can be very important. But they should feel like an advantage, not a requirement.

The basic idea is simple:

• A product should build trust before it needs explaining.
• It should look good without feeling complicated.
• It should do enough without overwhelming the user.
• It should stay priced in a way that makes people feel they are not paying for unnecessary complexity.

That is where dé sees its role. Not as a brand that replaces every large charging infrastructure project, but as a brand that makes EV charging more accessible for more people: at home, on the road, for two vehicles, for small businesses, and for anyone who first needs a solution that fits real life.

When the industry talks about large systems at Intersolar, dé will keep asking a simple question:

How do we make charging easy enough for more people to actually start?

Which charging solution fits your everyday life?

• For flexible situations and travel: explore Portable EV Chargers
• For a fixed parking space: compare AC Wallboxes
  
• For small businesses and semi-public sites: check the DC Wallbox or contact dé